MLB shuts down Yankees printing players’ faces in beer


On Monday, it was announced that the New York Yankees would sell beer with the faces of their players in the foam. If that idea sounds too good to be true, there’s a reason.

Steven Marcus of Newsday noted that MLB “does not permit active players to be involved in the advertising or promotion of alcohol-related products.”

“We were unaware,’’ an MLB spokesman said, per Marcus. “We spoke to the club, the club wasn’t aware, either. To the best of our knowledge, they have told them it’s not authorized, to cease doing it.’’

A team spokesman added that selling the beers in the regular season was not a part of the plan.

Well, that’s all unfortunate.

This seemed like an idea that would sell quite well. If the Yankees decide to sell in the regular season, there is some good news here, however. While the rule prohibits active players from being used to sell alcohol-related products, it does not say anything about past players being used. Fortunately, the Yankees have droves of those.

The face of Aaron Judge or Giancarlo Stanton may be preferable. But all things considered, someone like Babe Ruth, Lou Gehrig, Mariano Rivera, Joe DiMaggio, or the countless other New York legends would not be a bad consolation prize.