Philadelphia Eagles fans have anxiously awaited the franchise’s first-ever Super Bowl victory, and the supporters are snapping up merchandise to commemorate the championship at a record pace.
ESPN’s Darren Rovell notes a representative from Fanatics said Eagles gear is expected to set a record for NFL championship sales in the company’s history. Plus, the total purchases may only trail the sales that followed the Chicago Cubs winning the 2016 World Series.
Per Rovell, Modell’s Sports Goods CEO Mitch Modell said he’d never pre-printed more championship gear for an underdog but is already seeing massive sales.
“This will be our all-time best championship. … I’ve never seen anything like this. Every fan who comes up to the cash register has four or five items in their hand.”
Philadelphia had twice appeared in the Super Bowl, but the 1980 and 2004 teams fell short. Led by backup quarterback Nick Foles, however, the 2017 squad overpowered Tom Brady and the New England Patriots in a memorable showdown.
Eagles fans — and really, Philly fans across the major leagues — sometimes get carried away with their reactions to sporting events, but the championship sales are a direct reflection of a passionate community.