Snoop Dogg’s son Cordell Broadus recently dropped out of the college football program at UCLA to explore his creative talents and to perhaps follow in the footsteps of a certain popular NFL running back.
The new craft Broadus has taken up is designing some pretty spiffy looking men’s underwear. Founder of PSD, Curt Flaitz teamed up with Broadus and talked highly of Broadus’ creative design skills per TMZ Sports:
“He’s a creative guy who’s young and hungry. And he’s been wearing our stuff forever.”
The PSD team and Broadus met this week to begin brainstorming on ideas to target the younger buyers.
“You know how there’s a cool kids table at lunch. We make our products for those people.”
Broadus isn’t the only sports personality associated with PSD products. Seattle Seahawks running back Marshawn Lynch recently launched his own “Beastmode” line also available through PSD.
Lynch explained the reason for his creation, via the Business Journals:
“I got some PSD underwear and I liked how they fit. I decided to co-create the BEASTMODE® x PSD line so my fans can look good and be comfortable in any situation.”
We’ve got to appreciate Lynch looking out for his fans and we certainly hope his underwear can help weather any situation.
As for Broadus’ pop Snoop, he’s also a fan of the PSD products. So, for any guys out there looking to boost their cool factor, it sounds like these underwear just might be the ticket.