Business of Sports

The business strategies of brands in the sports industry. Sportsnaut is your sports business news platform.

NBA logo during game at Walt Disney World in Orlando

2020-21 NBA schedule may impact players’ ability to take part in Summer Olympics

It appears that the NBA is moving forward with a plan to postpone the start of the 2020-21 season even further after the current campaign...
Thursday Night Football banner for NFL

NFL ratings: ‘Thursday Night Football’ Week 3 game suffers stunning ratings hit

Coming off a strong Week 2 for viewership, the NFL went into Week 3 hoping "Thursday Night Football" would build upon a turnaround for the...
FOX logo for NFL Super Bowl LIV

NFL ratings: FOX to pay $2 billion a year for future NFL games?

The NFL ratings early in the 2020 season have fluctuated amid league-wide protests over racial inequality in the United States. Even amid a time of...
MLB playoff logo

MLB wants to host fans for NLCS and 2020 World Series

Just like that, the 2020 MLB Playoffs are now set to begin in less than a week. It's been a fast pace throughout the truncated...
Las Vegas Raiders Allegiant Stadium ahead of MNF against the Saints

NFL ratings: Raiders home opener draws historic local ratings in Las Vegas

Interest in the Raiders' first ever game at Allegiant Stadium in Las Vegas against the New Orleans Saints Monday night was incredibly high around the...
NFL logo during Rams-Bengals game in London.

NFL ratings: Week 2 of ‘Monday Night Football’ up 26 percent

There was obviously a lot of interest in the Raiders' Week 2 "Monday Night Football" home opener against the New Orleans Saints. Jon Gruden and...
Erikc Jones at Bristol Speedway

The case for Erik Jones and JTG Daugherty Racing

Erik Jones to JTG Daugherty Racing makes too much sense for either side to pass on. Here is why Jones and JTG Daugherty should team-up.
NBA logo in Orlando before Lakers and Clippers game

NFL ratings destroyed Lakers-Nuggets NBA Playoff game on Sunday

There's been a lot of talk surrounding NFL ratings at the early stage of the 2020 season. A lot of that has to do with...
NFL logo during Bears-Panthers game

NFL ratings: Week 2 brings mixed results, leads to more questions than answers

The Dallas Cowboys' thrilling 40-39 comeback win over the Atlanta Falcons Sunday afternoon was among the most talked about games on NFL Week 2 slate....
Hard Knocks cameras before the 2020 NFL season

NFL ratings: ‘Hard Knocks’ was least-watched in show’s history

Coming out of Week 1, the NFL was experiencing a significant dip in ratings with viewership down for some of the league's biggest games to...
San Francisco 49ers' Levi's Stadium in California

NFL rumors: League still planning to hold trade deadline on election day

The 2020 NFL season will coincide with November's presidential election between incumbent Donald Trump (R) and challenger Joe Biden (D). We already know about all...
Cleveland Browns wide receiver Odell Beckham Jr. against the Bengals in Week 2 of the NFL season

NFL ratings: Bengals-Browns ‘Thursday Night Football’ Week 2 ratings offers uncertainty for NFL

The NFL took a massive ratings hit in Week 1 of the 2020 season amid player protests. Hoping for things to turn around in Week...
Nov 24, 2019; Orchard Park, NY, USA; General view of an American Flag on the field during the National Anthem prior to the game between the Denver Broncos and the Buffalo Bills at New Era Field. Mandatory Credit: Rich Barnes-USA TODAY Sports

NFL ratings compared to the NBA Playoffs tell us a story

A lot has been made about the decrease in those watching NFL games during the first week of the 2020 season.
Marlins president Derek Jeter

LOOK: Derek Jeter puts Tampa Bay mansion on market for a whopping $29 million

Derek Jeter's success during a 20-year stint with the New York Yankees has helped lead him a lavish post-career lifestyle. That...
Jets' Le'Veon Bell ahead of Week 1 game against Bills

Le’Veon Bell’s contract with the Jets is now an unmitigated disaster

It will be a while before the New York Jets are able to move on from the disaster of a contract they signed former All-Pro...
Broncos-kneel-during-national-anthem-Week-1

NFL ratings: ‘Monday Night Football’ Week 1 doubleheader ratings crash

It's now what we can call a trend in the sports world. NFL television ratings for Week 1 of the season have been down at...
Milwaukee Bucks star Giannis Antetokounmpo walks off court

NBA legend does not see Giannis Antetokounmpo leaving the Milwaukee Bucks

Milwaukee Bucks star forward and reigning NBA MVP Giannis Antetokounmpo met with the team's brass this past weekend, shortly after a stunning exit in the...
Mets hat during Spring Training

Steve Cohen’s record deal to buy the Mets will be a boon for MLB...

It's not an absolutely huge surprise. Current New York Mets owner Fred Wilpon has been in negotiations with interested parties to purchase his Major League...
Los Angeles Rams and Dallas Cowbyos during Sunday Night Football

NFL ratings: Cowboys-Rams’ Sunday Night Football game takes massive ratings hit

Just days after the NFL Kickoff Game saw a dramatic decrease in television ratings, the Sunday Night Football Clash between the Dallas Cowboys and Los...
Alvin Kamara runs the ball against the Texans

Alvin Kamara’s contract extension with the Saints will have a trickle-down effect

Protracted contract extension talks between star running back Alvin Kamara and his New Orleans Saints came to a stunning culmination on Saturday, one day before...

NBA to play games at home venues with fans in attendance?

The 2019-20 NBA season was suspended back on March 11 after a star player tested positive for COVID-19. Once the season resumed inside the Walt...
Chiefs' Patrick Mahomes gives interview after win versus Texans

What to make of dramatic NFL TV ratings decrease for Texans-Chiefs opener

The defending champion Kansas City Chiefs took care of business in a big way against the Houston Texans Thursday evening to open the 2020 NFL...
NBA logo and American flag during Clippers-Pelicans game

Memphis Grizzlies name Sonia Raman assistant coach

The Memphis Grizzlies on Friday announced that they have replaced one respected assistant coach with another assistant that is looking to make waves in the...