Business of Sports

The business strategies of brands in the sports industry. Sportsnaut is your sports business news platform.

Raiders cheerleaders during NFL game in London.

How the NFL can take advantage if the 2020 college football season is canceled

It's becoming increasingly clear that the 2020 college football season won't be played this fall. Entire conferences canceling their seasons. A recent report suggesting that...
Cleveland Cavaliers owner Dan Gilbert speaks at business convention

Cavaliers’ Dan Gilbert now second-richest owner in sports after Rocket Mortgage IPO

Shares for Rocket Mortgage, the company co-founded by Cleveland Cavaliers owner Dan Gilbert back in 1985, increased by 19% on Thursday, the first day of...
US-ENTERTAINMENT-FILM

Bankruptcy judge approves sale of the XFL to Dwayne ‘The Rock’ Johnson

It's happening. After some minor legal wrangling, former wrestling superstar and current Hollywood icon Dwayne "The Rock" Johnson is set to own a football league....
Dwayne Johnson posing for Fast and the Furious spin off.

Creditors’ objection to The Rock buying XFL resolved, sale expected to go through

It was earlier this week that Dwayne "The Rock" Johnson shocked the sports world by submitting the winning bid for the XFL just before the...
Allegiant Stadium, home of the Las Vegas Raiders

Las Vegas Raiders could lose $30 million local partnership due to COVID-19 fall out

The Las Vegas Raiders continue to be one of the hardest hit sports entities when it comes to the economic impact of the ongoing COVID-19...
Michigan Wolverines flag flies during 2019 football season

University of Michigan to lose $100-plus million in revenue if fall sports canceled?

As the Michigan Wolverines prepare for the 2020 college football season, there is more on the line than ever for head coach Jim Harbaugh's program....
NBA logo and American flag during Clippers-Pelicans game

NBA announces foundation to support black communities, pledges $300 million in initial funding

The NBA and its players have made it clear that one of the primary off-court goals right now is to support the ongoing Black Lives...
Las Vegas Raiders helmet in front of Allegiant Stadium

Las Vegas Raiders could lose staggering amount without stadium attendance this season

The Las Vegas Raiders took massive action before the 2020 NFL season by banning fan attendance at Allegiant Stadium this year due to the COVID-19...
Colorado State football helmet during game against Wyoming.

Colorado State football players say administration involved in COVID-19 cover up

We have absolutely no idea whether the 2020 college football season will be played this fall. Conferences are doing their best to change the schedule,...

Bettor blows $11K on ridiculous wager for Nets-Bucks game

One over-confident bettor laid $11,000 on a ridiculous wager ahead of the game between the Brooklyn Nets and Milwaukee Bucks Tuesday. The...
General view of the Pro Football Hall of Fame

Former Disney exec aiming to build football-related theme park near Pro Football Hall of...

It was back in 2018 that Johnson Controls Hall of Fame Village near the Pro Football Hall of Fame in Canton hired former Disney executive...
XFL co-owner Dwayne "The Rock" Johnson

Dwayne Johnson’s group wants to expand the XFL?

When the XFL folded due to the COVID-19 pandemic, many football fans were heartbroken to see the spring football league come to an end. With...
Allegiant Stadium, home of the Las Vegas Raiders

Las Vegas Raiders to play home games without fans this season

The Las Vegas Raiders are set to kick off their inaugural season in a new city and will open the state-of-the-art Allegiant Stadium in Week...
Dwayne Johnson The Rock XFL

Dwayne ‘The Rock’ Johnson part of group that purchased XFL for $15 million

Just hours before the XFL was set to be put up for auction, Dwayne Johnson (aka: The Rock) and Redbird Capital purchased the league.
Lombardi Trophy before Super Bowl

Could ESPN broadcast future Super Bowl?

ESPN has reportedly chosen its Monday Night Football broadcast team for the 2020 NFL season. Now, the network could be setting its sights on the...
Generic NCAA logo at University of Texas

Congressional bill would severely impact college athletes’ rights

The NCAA is now putting on a full-court press to prevent amateur athletes from being able to profit off their likeness. This comes amid a...
Tiger Woods during The Memorial Tournament

Tiger Woods to help build 87-acre youth sports facility for at-risk kids

One of the greatest golfers of all-time, the legendary Tiger Woods has also been a major supporter of youth sports and communities throughout the United...
Bengals QB Joe Burrow during 2020 NFL Draft

Bengals’ Joe Burrow plans to live off endorsement deals, will save rookie contract

We see it on an annual basis. NFL Draft picks buying themselves something nice or spending cash on a car for their parents after signing...
NBA logo in Orlando before Lakers and Clippers game

Disney, NBA seeing huge advertising demand for bubble season in Orlando

Thursday represented the restart of the 2019-20 NBA season at Walt Disney World in Florida after a four-plus month hiatus. It really was a fun...
NFL logo on display in London

NFL2K to return in 2021 after lengthy absence

Those wanting an alternative to the Madden franchise will get their wish next year. OneTeam Partners and 2K announced on Thursday that they have come...
Allegiant Stadium, home of the Las Vegas Raiders

Las Vegas Raiders owner doesn’t anticipate fans at Allegiant Stadium for 2020 season

The Las Vegas Raiders have waited for years to move to Las Vegas and open up the beautiful and state-of-the-art Allegiant Stadium. While that will...
NBA logo at Walt Disney World in Orlando, Florida

As the 2019-20 NBA season resumes, more than $1 billion is at stake

The 2019-20 NBA season will resume at Walt Disney World in Orlando Thursday. It will consist of two games with the New Orleans Pelicans taking...
XFL logo at midfield during game

ESPN backing out of XFL deal, sees Vince McMahon as key figure

The revamped XFL was forced to fold this past spring amid the ongoing COVID-19 pandemic. It really was a bit of...
T-Mobile Arena during NHL Stanley Cup Finals

MGM CEO expects NBA team in Las Vegas within a few years

The desert metropolis of Las Vegas is quickly becoming one of the new epicenters of the sports world. It started with the NHL's Golden Knights...