Rob Kinnan-USA TODAY Sports

If the Ball boys ever needed any reassurances at it relates to their brand, they wouldn’t have to look any further than pops.

LaVar Ball has already stated that at least one of his boys is better than Los Angeles Lakers star LeBron James when he was a teenager.

The boisterous older Ball also noted that the Lakers would never win a title with King James if they traded Lonzo.

Ball is now apparently back at it again. In a recent interview, the founder of Big Baller Brand said that all three of his sons are “bigger than” standout Duke freshman Zion Williamson.

Given that Zion has been a generational figure during his short time with the Blue Devils, this is absolutely ridiculous.

Lonzo Ball remains sidelined to injury with the Los Angeles Lakers. Middle Ball son, LiAngelo, bombed out in NBA tryouts this past summer. Meanwhile, LaMelo is still in high school.

It’s also rather ridiculous that Ball would attempt to shade Williamson when posed with a question about the likely No. 1 overall pick in the 2019 NBA Draft endorsing his BBB.

In any event, this is just the latest example of LaVar Ball putting his proverbial foot in his mouth. How fun.