“Connecting families around the world.”
Thankfully for the Denver Nuggets, their jerseys are not big enough to possess that catch-phrase on them this upcoming season. This doesn’t mean that the Nuggets won’t be out there pimping Western Union as the latest partnership between the corporate world and the NBA.
Looking forward to our future in #Colorado & supporting one of our home teams @nuggets. https://t.co/erSgsnqiHp pic.twitter.com/Vu0OCnzZ86
— Hikmet Ersek (@hikmet_ersek) August 1, 2017
It’s a three-year advertisement partnership between the Colorado-based company and the Denver Nuggets, who now become the 11th team in the Association to agree to having corporate logos on their jerseys this upcoming season.
“The Denver Nuggets and The Western Union Company (NYSE: WU) today announced a sponsorship agreement that pairs one of the leading global companies headquartered in Denver with the hometown National Basketball Association (NBA) team,” Western Union announced on its website.
The Nuggets will make it official in a press conference later on Tuesday.
Our alliance with Western Union will be officially announced and streamed online at 10:45am MT. pic.twitter.com/TN8ZgTtR2m
— Denver Nuggets (@nuggets) August 1, 2017
Welcome to the new NBA. It’s going to be grand, right?