LeBron James is absolutely dominating the NBA Playoffs. He’s also having a whole heck of a lot of fun doing it.

Fresh off a dominating Game 1 performance against the Boston Celtics in the Eastern Conference Finals, James appears as loose as ever.

In fact, he showed up to practice on Thursday trolling the Cavaliers’ decision to wear the Goodyear logo on their jerseys next season.

It’s part of a larger-scale decision by the NBA to allow teams the ability to receive money for corporate advertising relationships. Surely, this has set off basketball purists who believe there’s no room in the game for that.

As it relates to James, he’s just having fun with it. Showing up wearing a Kyrie Irving Goodyear jersey brings his troll game to an entirely new level.

James and his Cavaliers are now 9-0 in the playoffs after defeating Boston by the score of 117-104 on Wednesday night. The game saw James put up 38 points, nine rebounds and seven assists.

Though, the reigning NBA Finals MVP believes he will be even better heading into Game 2 on Friday night. That’s definitely a scary proposition for the Celtics.