If you pay attention to #SportsTwitter in between taking breaks from The Bachelor series, you’ll notice a lot of Game of Thrones tweets. The sports world and especially the baseball world love that show.
Major League Baseball has embraced this, deciding to bring some Game of Thrones promotional nights to the sport. This includes collectibles, ticket packages, giveaways, merchandise and a lot more according to MLB.com and Deadline.
“We’ve had a longstanding partnership with HBO” whose HBO Now streaming service is powered by MLB’s BAMTech technology platform,” says the league’s EVP of Business Noah Garden.
This relationship with GoT is to embrace the “millennial demographic.”
“What people fail to look at when it comes to MLB is that we were the first to stream our games online and the first to launch an app — long before any other sport did,” Garden says. “Our millennials went to those platforms right away….The curse is that it gave the perception to some that we’ve become an older sport, which really couldn’t be farther from the truth.”
Many teams plan to be involved in the deal including the Red Sox, the Cardinals, Nationals, A’s and many more.
Baseball is coming.
That’s pretty awesome, right?