Mike Tyson is nothing if not a marketing geniuth.

Making fun of (and likely a healthy profit on) his signature lisp, the former world heavyweight champion is selling T-shirts that read “Thuns out buns out.”

Check him out here, showing off the fantastic shirt and his guns, which aren’t quite what they used to be in his heyday.

Making this a limited edition item only makes it all the more valuable, which should have people coming out in droves to purchase one before they are gone.

Well played, Iron Mike. Well played, indeed.