NBA free agent Ray Allen and his wife Shannon are launching an organic fast food restaurant in South Miami called Grown, which is set to open in March, per the Miami Herald.
This won’t be your typical fast food experience.
Inspired by Allen’s son, who has Type 1 diabetes, the restaurant will feature “locally sourced, organic breakfast, lunch and dinner items between $4 and $18.” They will sell soups, salads, sandwiches and wraps, along with gluten-free baked goods, juices and smoothies.
Allen believes there is a market for this type of restaurant, based on his own experience:
“People want to be healthier, eat cleaner and feel better about what they’re putting in their bodies,” said Ray Allen, who is currently a free agent. “I know this from personal experience, and when Grown opens it will very much be a concept unlike anything else, designed to be accessible by everyone, from the weekend warrior to the soccer mom and anyone in between.”
The restaurant itself will also be quite different.
The rooftop will be dedicated to growing produce to be used in the kitchen, and there will be interactive games for kids to play that are geared towards nutrition and fitness.
It seems like quite the ambitious project, and we with the Allen family the best in their new endeavor.