The NBA made a tremendous decision on Tuesday, but it has nothing to do with the on-court product. Rather, it improved how consumers are able to watch regular-season outings.
According to Jeff Zillgitt of USA Today Sports, the streaming service “NBA League Pass” will offer single-game options as well as the ability to subscribe to a particular team.
Previously, available packages were limited to a customer-selected five-team list or access to all regular-season games that aren’t blacked out due to local TV restrictions.
An NBA release notes that pricing for each package will be announced in mid-July. The service is available through numerous cable and satellite distributors as well as through broadband providers.
The three-figure price of NBA League Pass likely scared away potential buyers in the past, since several out-of-market fans presumably didn’t want to pay for access to four teams they didn’t care about.
Consequent to this change, it shouldn’t be a surprise to read of an increase in NBA League Pass subscriptions when the 2015-16 campaign begins.
Photo: USA Today Sports