The very first Skittles Super Bowl commercial will air during the game on Sunday. From the looks of the 15-second clip, the commercial will be quite ridiculous.

https://www.youtube.com/watch?v=tqvSTAZRbCk

Note that Seattle Seahawks’ running back Marshawn Lynch, whose signature indulgence at football games is Skittles, isn’t even featured in the clip.

 

Also, what is the unusually large hulk-like arm each person has one of? This might be the one commercial break to sneak out for another plate or wings.

Or a fifth beer.

Photo: adweek.com