Noticeably absent from that list if the biggest of the juggernauts: the NFL. Time, Inc. which owns Time magazine and Sports Illustrated, will power the platform that gives you on-demand sports as long as it’s not live sports. Sounds like you can watch highlights after the fact. Innovative.

Here’s the summary straight from the source:

In 120 Sports, today’s fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven’t experienced before. At launch, content partners will include 120 Sports equity investor Time Inc. (owner of Sports Illustrated) as well as the NHL, NBA, MLB.com, NASCAR and leading collegiate conferences via Campus Insiders (a joint venture between IMG College and Chicago-based digital sports media company Silver Chalice).

The groundbreaking enterprise, named 120 Sports for its concept of offering original sports programming in two-minute segments, will produce and distribute a 24-hour live linear network driven by a videocentric, 360-degree look across all sports. Set to debut later this spring, 120 Sports will feature original and hosted programming that will deliver timely, interactive narratives of the stories around sports, including game footage, analysis, conversation and social commentary from the players, newsmakers as well as voices of the fans.