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NFL reaches deal to stream games in China

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The NFL has long sought to expand its product to the Far East, China itself being the most-likely candidate to host a game here soon. And while said plans have been delayed a tad, the league is already hitting the Chinese market itself.

On Monday, the NFL announced a three-year relationship with China that will enable the country to stream games from the United States.

“Under terms of the agreement, Tencent will air live and on-demand select preseason games, all Thursday Night Football, Sunday Night Football and Monday Night Football games, as well as select Sunday afternoon games, the playoffs, the Pro Bowl and the Super Bowl for the 2017, 2018 and 2019 seasons,” the announcement read.

Hitting a market that includes 1.4 billion people is no small feat for the NFL in its hopes of expanding the product to far reaches of the world.

“We are very excited about the NFL’s future in China and proud of our partnership with Tencent,” said NFL Commissioner Roger Goodell. “We are confident that this agreement will provide our growing number of Chinese fans with a better viewing experience and more opportunities for engagement with the NFL than ever before.”

Tencent is a China-based holding company that specializes in media and entertainment services in the sprawling Asian country.

It’s a pretty big deal for the NFL internationally. It should also build up a solid base for when the league decides to physically expand to playing games in China.

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