We knew it was only a matter of time. Dallas Cowboys rookie pass rusher Taco Charlton has finally inked a taco endorsement deal.
The Texas-based taco chain Taco Bueno announced a partnership with Charlton Tuesday morning.
There it is! Taco Bueno announces partnership with Cowboys DE Taco Charlton. Same chain that issued statement welcoming him to town in April
— Kate Hairopoulos (@khairopoulos) June 27, 2017
“At the heart of any good partnership is authenticity and genuine respect,” Taco Bueno president and CEO Mike Roper said in a statement, per SportsDay. “Taco is serious about football, and we are serious about Tex-Mex, and that is a winning combination. We couldn’t be more excited to bring some fun to all our fans this upcoming football season.”
Charlton is the perfect man to be the face of Taco Bueno, and he was already doing his part Tuesday morning. He said Taco Bueno “tops everyone” when it comes to what it serves.
“In my short time here, I have discovered that Texas is THE PLACE for tacos,” he said. “Believe me, I’ve been trying them my whole life. “
If the rookie lives up to the hype that made him a first-round pick of the Cowboys, then you can be sure this won’t be the last endorsement deal he lands having something to do with Latin American cuisine.